A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. Unique selling proposition (USP) is a concept developed by advertising executive Rosser Reeves in his 1961 book entitled Reality in Advertising. To give you an idea of what a restaurant unique selling proposition looks like, here are 3 great examples from current and past members: This restaurant is … The most important part is that it is very clear to your customer. A unique selling proposition is, quite literally, as unique as each business. Selling - The proposition must be so strong that it can move the mass millions, that is pulled over new customers to your product. USP is a key thing that proves you’re better than your competitors. A unique selling proposition (USP), also called a “unique selling point”, is a marketing concept that states how your business differs from its competitors. No doubt, these unique aspects are part of the success of these companies. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. The USP is a marketing concept that was first proposed as a theory to understand a pattern in successful advertising campaigns in the early 1940s. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. Definition. A strong and compelling USP resonates with the target audience by selling benefits and is an accurate representation of how an organization does business. A USP can be short and simple. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. Unique Selling Proposition(USP) Definition. A unique selling point can be a product’s or service’s features, special technical characteristics, innovation, unique design etc. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" I always suggest that before marching off and putting precious money into development, they should first do some competitive research and define their unique selling proposition (USP). The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. The point of differentiation must involve benefits the consumer can identify with. A unique selling proposition defines what a business stands for in relation to its competitors. 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